Experian's Video Blog

Grandparents.com stays competitive with advertisers by utilizing consumer research

experian — Tue, 04 Mar 2008 20:37:41 +0000

Jerry Shereshewsky, CEO of Grandparents.com states, “When you are in the business of selling things you have to be knowledgeable. And there is, to the best of my knowledge, no single data source as huge across so many product categories and media usage categories where I can look at a large projectable audience of 45-69-year-old grandparents. I can then help advertisers and potential advertisers understand the nuances of what the market looks like.”

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Experian Research Services Study Identifies 4 Types of Green Consumers and where they reside

experian — Tue, 26 Feb 2008 17:40:40 +0000

Green consumers mean big business, an estimated 500 billion dollars in 2008. But according to a recent study released by Experian Local Market Services, only a small segment of green consumers, known as behavioral greens, are likely to spend the extra cash on environmentally-friendly products and services. Before marketers and advertisers fully invest in the trend to be green, they need to know how to reach these new green consumers in national and local markets. Read more http://www.prweb.com/releases/2007/11/prweb571361.htm.

Download free green marketing map from Experian Research Services.

Study confirms link between content engagement and engagement in ads

experian — Wed, 20 Feb 2008 18:40:40 +0000

According to Experian Research Services, consumers are 44 percent more engaged in advertisements inserted in televisions programs they view online than they are with the ads in programs they view on a TV set. The findings are part of a multi-media engagement study recently conducted by Simmons, an Experian company. The study suggests a direct linkage between measures of media engagement including television, magazines and Internet and product engagement. Read more: http://www.prweb.com/releases/2007/11/prweb572001.htm

Download free multi-media engagement study from Experian Research Services

Get to know the fastest growing market research company

experian — Wed, 30 Jan 2008 15:23:43 +0000

Chris Wilson, president of Experian Research Services, talks about a typical day at this full service, consumer research organization that has been The Voice of the American Consumer for more than 50 years.