According to Experian Research Services, consumers are 44 percent more engaged in advertisements inserted in televisions programs they view online than they are with the ads in programs they view on a TV set. The findings are part of a multi-media engagement study recently conducted by Simmons, an Experian company. The study suggests a direct linkage between measures of media engagement including television, magazines and Internet and product engagement. Read more: http://www.prweb.com/releases/2007/11/prweb572001.htm
Download free multi-media engagement study from Experian Research Services
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